“I started my business when there weren’t many matchmaking business,” says Maria Avgitidis, the founder of Agape Match in New York City and a cofounder of the Matchmakers Alliance.“Now when I Google them, I’m like, holy crap, there are hundreds of them.” Avgitidis says her clientele has also changed.“It actually made it kind of cool to be proactive about your love life,” Kelleher says. They got to us faster.” Throughout the next several decades, her team expanded to 20 locations and 50 matchmakers.Online dating, meanwhile, transitioned from something most Internet users considered to be a dangerous hobby for cheating spouses to a mainstream activity.As they jockey for drink-ordering position, a few narrowly avoid stepping on the three-piece band.One literally backs into a painting as he starts a conversation with a pretty brunette. Gershowitz, unfazed, flashes a lipstick-lined bright smile and holds out a business card.She approaches a tall 35-year-old man who is leaning against a wall in classic single hovering fashion, cooly nursing what seems to be a fine whiskey.He says he is looking for someone “younger than me.” Later, she talks with a preppy 45-year-old in a polo shirt (“I’m looking for a good normal person with a good head on her shoulders”); a tall man in a suit (“My fiancée is in the bathroom”) and a busty woman in a tight black dress (who answers the question of whether she’s single with a flat “I’m straight”).
The crowd gathered around the Gansevoort Park Hotel’s swanky rooftop bar has been invited to “Join Manhattan’s most beautiful young professionals for a one evening only art and jazz event,” but it’s clear that most attendees care more about the beautiful young professionals than the art or jazz.
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Though nobody keeps stats on the topic, matchmaking seems to have simultaneously grown into a niche within this shifting, technology-assisted dating landscape.
A trade group called the Matchmakers Alliance, founded in 2012, has about 150 members, who must each be referred by an existing member.